Product Management
Product manager who ships — discovery to integrations to launch.
I’m Mihael Fugaj — a product person with a designer’s craft and an operator’s range. For a decade I’ve owned products end to end: research, prioritization, roadmaps, stakeholder and budget calls, third-party integrations, and the ship moment. I work best on systems where reliability and onboarding decide whether the product wins.
- 10+ yrs leading product & design on small teams, usually as lead/owner
- $2M+ pre-seed Zevo, the two-sided EV marketplace I designed end to end
- PM + Head of Dev owned timeline, budget, integrations & stakeholders (Samsung, Sancta Domenica)
How I think about product
Start with the job, not the feature.
I lead with what the user is trying to get done, then let the system — integrations, mechanics, edge cases — carry weight underneath. The same north star I apply in Web2 and Web3.
Prioritize against the funnel.
I look for the step where intent leaks — the click before confidence — and fix that first. On Haas that meant restructuring IA around the buyer's question order, cutting time-to-purchase and lifting average order value.
Reliability is a feature.
In marketplaces and integrated systems, trust is the product. Contactless unlock on Zevo and ERP/CRM reconciliation on Samsung both lived or died on getting the highest-stakes moment right.
Selected work, as product outcomes
Each project mapped to the product competency it proves. Full case studies live under UX/UI and Web3 & AI.
- Zevo 0→1 & two-sided marketplaces Designed a two-sided EV marketplace end to end; cracked the contactless-handoff trust problem and helped the team raise $2M+ pre-seed.
- Samsung eShop Integrations & cross-functional delivery Ran it as PM + lead UX: reconciled Samsung's CRM with our ERP in real time, owning timeline, budget, and three dev teams to ship the official storefront.
- Sancta Domenica Multi-property / portfolio roadmap Head of Design & Dev across consumer, B2B, and a regional storefront — one component system, three audiences, plus CRM/helpdesk/analytics integrations and EU-funding proposals.
- Haas Tooling Funnel & metrics prioritization Restructured IA around the buyer's decision sequence — reduced time-to-purchase and lifted average order value through contextual cross-sell.
- Wire Pricing/packaging & B2B Made enterprise plan tiers legible for two buyer types inside a cross-functional team of ten — turning trust into a clean commercial path.
- Hive3 Onboarding & activation Designed progressive onboarding that beat comparable platforms on course-completion rate by cutting drop-off at every step.
Range note: I’ve also shipped genuinely complex on-chain consumer products (Liberoverse, Agents4.fun, Traverse) where the job was hiding protocol complexity behind a product anyone could use. Proof I can make hard systems feel simple — the core PM skill.
How I work
- 01 Discover Talk to users and the data; find where intent actually leaks.
- 02 Frame Write the problem, the bet, and how we'll know it worked.
- 03 Prioritize Sequence by impact-over-effort; protect the critical path.
- 04 Ship cross-functionally Design, eng, stakeholders moving as one; integrations included.
- 05 Measure & iterate Read the funnel, cut what doesn't move it, repeat.
Let's talk
I own products end to end — discovery, prioritization, roadmaps, stakeholder and budget calls, third-party integrations, and the ship moment. If you're building a system where reliability and onboarding decide whether the product wins, that's exactly where I do my best work.