foogy

About

I’m a product designer and product manager based in Zadar, Croatia — I own products end to end, from discovery to ship. (What I’m building toward →)

For the last decade I’ve led design across e-commerce platforms, fintech tools, NFT marketplaces, education products, and on-chain consumer apps — usually as senior or lead designer on small teams, owning research, system design, prototyping, and the ship moment.

Most recent: lead UX/UI on Zevo, the world’s first P2P EV sharing platform (pre-seed $2M+, contactless unlock, end-to-end design); lead on the Haas Tooling webshop, a conversion-focused e-commerce experience for industrial CNC tooling; designer and builder of Olympus, a browser game whose climbs the server checks by replaying them; and Agents4Fun, an Ethereum app I co-built with Damir: fair on-chain allowlists, a wallet trust score, and DeBots, 3,500 agent-made bots.

Earlier: senior UX for Wire, the enterprise-grade secure comms platform trusted by five G7 governments; senior UX for Traverse at Hype Partners, a gamified Web3 mobile experience; UX/UI for Hive3, a Web3 education platform; project manager and lead UX for Samsung Croatia’s official webshop; head of design at Sancta Domenica, one of Croatia’s leading electronics retailers.

I lecture UX at Algebra University Zagreb and run occasional workshops with design teams shipping their first product or moving into Web3.

I take a small number of selected engagements per year — see Buy my time for the three tiers I run, priced in USD.

I consider myself a designer at heart and enjoy building highly polished products.

You can find me on X, GitHub, LinkedIn, or reach me via email. My CV is here: download the PDF.