Wire

Overview

Wire is enterprise-grade secure communication built on zero trust architecture and edge computing. Five G7 governments trust it. So do some of the world’s most privacy-conscious organisations.

That level of trust doesn’t sell itself in a checkout flow. The webshop had to carry the brand’s weight — making complex plan tiers legible and the purchase path frictionless, for both enterprise procurement teams and individual users who care deeply about privacy.

The Challenge

Security products live and die on credibility. Every interaction in the purchase flow either builds or erodes confidence. Confusing plan comparisons, ambiguous pricing, or a jarring checkout experience doesn’t just cost a conversion — it casts doubt on the product itself.

The webshop also had to serve two meaningfully different buyers: enterprise procurement officers evaluating Wire for organisational rollout, and privacy-aware individuals buying a personal plan. Same platform, different mental models, different decision criteria.

My Role

As senior UX designer, I was embedded in a cross-functional team of ten — spanning design, sales, and development. I planned, designed, and managed the full design process for the webshop from research through to handoff.

Design Approach

Plan comparison was the centrepiece. Enterprise buyers need to evaluate feature sets, user limits, and compliance credentials. Individual buyers need to understand what they’re getting in plain terms. The comparison table was designed to serve both — with enterprise-specific detail available without overwhelming the individual buyer’s view.

Pricing was kept transparent. No hidden fees, no opaque enterprise pricing that forces a sales call. That transparency was itself a trust signal — consistent with Wire’s zero trust principles applied to the commercial experience.

The purchase flow minimised steps and eliminated uncertainty at each stage. Order summaries stayed visible. Confirmation states were immediate and clear.

Outcome

The webshop launched successfully, giving Wire a commercial front-end that matched the rigour of their core product. The design bridged the gap between enterprise credibility and individual accessibility — without compromising either.