Samsung eShop

Overview

Samsung Croatia appointed our team to build their official Croatian webshop from scratch. The platform had to sit on top of our existing ERP and Samsung’s CRM simultaneously — while giving Samsung full, independent control over pricing, promotions, and catalog management.

Two separate systems of record. One seamless storefront. Premium brand expectations throughout.

The Challenge

The integration complexity was significant. Stock data lived in our ERP. Pricing and catalog ownership lived with Samsung. The webshop had to reconcile both in real time, without either side compromising their operational autonomy.

On the UX side, the bar was high: this is Samsung. The experience had to match the global brand standard while being localised for the Croatian market and optimised for conversion.

My Role

I carried dual responsibility as project manager and lead UX designer — accountable for the full scope of the engagement.

• Full UX/UI design and prototyping across desktop and mobile
• Managing development teams across server infrastructure, the webshop application, and frontend
• Owning the project plan, timeline, and budget
• Presenting design solutions directly to Samsung stakeholders and incorporating their feedback

Design Approach

The design started with the product page — Samsung’s most critical conversion surface. Key specifications surfaced upfront, without requiring clicks into expandable panels. Comparison functionality was built to support the considered purchases that define electronics retail.

The checkout was stripped to essentials. Every step had a single decision to make. Abandonment points identified in competitive analysis were designed out rather than patched.

Responsive design wasn’t an afterthought. Mobile-first layouts were validated against Samsung’s own analytics, then adapted for tablet and desktop.

Outcome

The webshop launched as Samsung’s official Croatian e-commerce presence — handling the full product catalog, ERP-driven stock feeds, and Samsung-controlled pricing in a single, integrated platform. A clean delivery on a technically constrained brief.